Image sizes for Instagram, Facebook, X, LinkedIn and YouTube (2026)
Every platform crops what you give it into its own shape. Upload a landscape photo as an Instagram Story and the sides disappear; put a square image in a LinkedIn link preview and the top and bottom go. The fix is not memorising numbers but matching the aspect ratio first, then exporting at a comfortable resolution. Here are the shapes that hold up in 2026 and a workflow that produces all of them from one photo.
Ratio first, pixels second
Platforms rescale images constantly, so an image 10% larger or smaller than the recommended pixel size looks identical. What they do not do is change the shape: a 4:5 portrait post stays 4:5, and anything outside that shape is cut away. If you get the ratio right, the crop is yours; if you get it wrong, the platform decides what to remove.
Pick the pixel size so the image is not enlarged. A phone photo is usually 3,000–4,000 pixels wide, far more than any feed needs, so downscaling is the norm. Enlarging a small image to hit a “recommended” number only adds blur.
- Feed post, square: 1:1 · 1080 × 1080.
- Feed post, portrait: 4:5 · 1080 × 1350 — takes up the most screen in the feed.
- Feed post, landscape: 1.91:1 · 1080 × 566 (the least screen space; use sparingly).
- Story and Reel: 9:16 · 1080 × 1920. Keep text and faces away from the top 250 and bottom 250 pixels, where the interface overlays sit.
- Profile picture: displayed as a circle, upload a square of at least 320 × 320.
- Feed post: 1200 × 630 (1.91:1) for link previews; 1080 × 1080 or 1080 × 1350 for photo posts.
- Page cover: 820 × 312 on desktop; the sides are trimmed on phones, so keep the subject centred.
- Profile picture: square, at least 400 × 400; shown as a circle.
- Event cover: 1920 × 1005.
X (Twitter)
- Single-image post: 16:9 · 1600 × 900 shows uncropped in the timeline.
- Header: 1500 × 500; profile picture overlaps the bottom-left, so keep that corner clear.
- Profile picture: 400 × 400 square, shown as a circle.
- Post image: 1200 × 627 (1.91:1); square 1080 × 1080 also displays well on mobile.
- Personal banner: 1584 × 396 — a very wide strip; the profile photo covers the lower-left on desktop.
- Company page cover: 1128 × 191.
- Profile photo: 400 × 400 square.
YouTube and Pinterest
- YouTube thumbnail: 16:9 · 1280 × 720, under 2 MB. Large faces and few words read best at the small size most viewers see.
- YouTube channel banner: 2560 × 1440, but only the central 1546 × 423 is visible on every device.
- Pinterest pin: 2:3 · 1000 × 1500.
One photo, every size
- Open the cropper and add your photo (or several).
- Choose a platform preset from the Size preset list, for example Instagram → Story / Reel. The crop frame switches to that ratio and the output is set to the exact pixel size.
- Drag the frame to keep what matters in view; the preview grid follows the rule of thirds.
- Export, then choose the next preset and export again. Each export starts from the original, so nothing degrades between sizes.
- Send the results to the compressor if a platform has a file-size cap, or download them as a ZIP.
If your photo is smaller than the preset, the export keeps the ratio but does not enlarge unless you tick Allow enlargement. A slightly smaller image looks better than a blurred, upscaled one.